Marketing for Freelancers by Jay Clouse

Marketing for Freelancers


Learn to confidently talk about your work, position yourself as the best choice for your target client, and get clients coming to you

About this course

What students are saying...

"I binged through the Marketing for Freelancers course. I was skeptical at first because I've been in Marketing for the past 10 years, but a lot of those lessons scratched my itch that I never deal with at work. Overall A+ — I definitely got my $200 out of it!"
Andy Phillips

What's included?

Video Icon 20 videos File Icon 21 files Text Icon 20 text files

Contents

Introduction
Welcome to Marketing for Freelancers!
1 min
Lesson 1
Lesson 1: Building confidence
8 mins
Take Action
Download the slides
351 KB
Lesson 2
Lesson 2: "Best" is a relative term
6 mins
Take Action
Download the slides
10.7 MB
Lesson 3
Lesson 3: Talking about yourself
5 mins
Take Action
The EYES and EARS Method (video)
Download the slides
305 KB
Lesson 4
Lesson 4: Why you should specialize
9 mins
Download the slides
3.36 MB
Take Action
Lesson 5
Lesson 5: The marketing trifecta
7 mins
Take Action
Download the slides
341 KB
Lesson 6
Lesson 6: Psychographics vs. Demographics
6 mins
Take Action
Download the slides
326 KB
Lesson 7
Lesson 7: Developing your unique, personal brand
13 mins
Download the slides
6.81 MB
Take Action
Lesson 8
Lesson 8: How should you price your services?
12 mins
Take Action
Breaking the time barrier (ebook)
Download the slides
440 KB
Lesson 9
Lesson 9: Moving from hourly to retainers
8 mins
Take Action
Download the slides
387 KB
Lesson 10
Lesson 10: How to raise your rates
7 mins
Take Action
Download the slides
352 KB
Lesson 11
Lesson 11: How to use testimonials and case studies
9 mins
Take Action
Download the slides
11.7 MB
Lesson 12
Lesson 12: Websites: Why you need one, and how to build it
14 mins
Take Action
Download the slides
24.6 MB
Lesson 13
Lesson 13: Should you be creating content?
6 mins
Take Action
Creating content doesn't have to kill you workshop (video)
Download the slides
357 KB
Lesson 14
Lesson 14: Creating a content marketing strategy
7 mins
Take Action
Download the slides
325 KB
Lesson 15
Lesson 15: Which social media platforms are right for you?
7 mins
Take Action
Download the slides
2.25 MB
Lesson 16
Lesson 16: Using LinkedIn
10 mins
Take Action
Download the slides
3.65 MB
Lesson 17
Lesson 17: Which email service is right for you?
7 mins
Take Action
Download the slides
3.02 MB
Lesson 18
Lesson 18: Becoming an expert or thought leader
5 mins
Take Action
Download the slides
316 KB
Next steps
Next steps
2 mins
Course completion survey
Become an affiliate

About Jay

Hey, my name is Jay Clouse. I'm the founder of Unreal Collective and freelancing instructor for Linkedin Learning / Lynda.com.

I've been both a founder and a freelancer. Previously, I was the Chief Operating Officer of Tixers, which was acquired in 2015. Then I spent time as a product manager at a venture-backed startup, and left that to freelance.

I've seen what works for freelancers. And after seeing strategies work over and over again, I've put them into these courses.